Wednesday, June 7, 2017

Exodus from the old bundled cable TV model escalates

Evidence continues to come in showing more and more people are walking away from the Big Media's bundled cable TV model and are instead paying for content from streaming services that they actually want to watch.

First, from Rasmussen Reports:
Americans still watch a lot of television, but they’re doing more of it through streaming services these days.

A new Rasmussen Reports national telephone and online survey finds that 56% of American Adults say, in a typical week, they watch television every day or nearly every day. That’s pretty much unchanged from 2016, but has been on the rise from 52% since 2013.
People are rediscovering television because they're now finding things they want to watch. For instance, amid a news release about the streaming service PureFlix hiring a new executive, there's this:
The hiring comes amid continued growth for the streaming service, whose subscriber base continues to rise along with the number of titles available to subscribers. As of early June, more than 6,500 titles are available, including original content like the "Pure Flix Comedy All-Stars," movies, documentaries and kids programming.
I have at least a dozen apps on Roku that specialize in streaming family-friendly, faith-based or classic movies, and they're all in the mix as more and more consumers divest themselves of the major corporate media's narrow, agenda-driven offerings.

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