Wednesday, January 7, 2015

Reality and the passage of Time

Time magazine has a new app on Roku, a device that streams online content to your television. And you just have to love how they describe their own "channel".

"With 24/7 reporting from around the world, TIME puts the global news of the moment into context -- shaping the conversation and illuminating events in its own distinct style. ..."

Translation: We're a bunch of agenda-driven hacks and everyone knows it, and that's why our readership has been in decline for the past 20 years. We couldn't ever sell a 24/7 to the cable carriers, so we slapped a bunch of YouTube videos on a Roku app and called it a "channel" so we could generate as much attention as we can while we're still in business.

If the number of people who take the time to rate apps is any indication, Time doesn't appear to be getting all that many takers. It has 140 ratings, whereas new apps for cable channels Nat Geo and FX have 425 and 577, respectively.

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