Thursday, February 28, 2013

TV, Internet trounce newspapers in new poll

A new poll provides the latest example of why newspapers nowadays (including the Capital Press) are placing so much of their emphasis on their online product.

From Rasmussen Reports:
Fifty-six percent (56%) of Likely U.S. Voters say they get most of their news from TV, including 32% who get it from cable news networks and 24% who get it from traditional network news. A new Rasmussen Reports national telephone survey finds that another 25% use the Internet as their main source of news, while only 10% still rely on print newspapers. Seven percent (7%) get most of their news from radio. (To see survey question wording, click here.)

Fifty-six percent (56%) of all voters regard the news reported by the media as at least somewhat trustworthy, but that includes just six percent who think it is Very Trustworthy. Forty-two percent (42%) don’t trust the news media, with 12% who believe the news it reports is Not At All Trustworthy.
The poll doesn't say how many within that 25 percent that gets their news on the Internet predominantly rely on newspapers' websites, which many do. Of course there's much more competition online, which can only be a good thing.

One other interesting tidbit:
Republicans are most likely to get their news from cable news networks, while Democrats are evenly dependent on both cable and broadcast TV sources the most. Voters not affiliated with either party are most dependent on the Internet, with cable news a close second.
And this:
Half (50%) of voters under 40 rely on the Internet for news, while older voters are more likely to turn first to cable news.

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