From the Farm Bureau:
Described as a “complete program” with great videography and broad appeal, the California Bountiful television program and one of its feature segments earned top honors from the American Farm Bureau Federation in its annual public relations competition. The awards were presented last week in Traverse City, Mich., during a ceremony honoring work by state Farm Bureaus across the country.
The Best Video Program award for California Bountiful marked the third straight win for a program produced by the California Farm Bureau Federation; the previous Farm Bureau program, California Country, won the award in 2010 and 2011.
In honoring California Bountiful, the contest judge highlighted its wide array of segment topics and its appeal to viewers with various interests. The weekly, 30-minute program features stories on the people, places and lifestyles that make California the nation's largest food-producing state. It airs on a network of broadcast and cable stations throughout California, and nationally on the RFD-TV satellite service.
A California Bountiful segment showcasing a San Francisco Bay Area family that farms and owns restaurants won the Best Video Feature Story award, with the judge noting the story’s appeal to both the eye and the palate.
“California Bountiful connects viewers in an entertaining way with the people behind their food,” California Farm Bureau President Paul Wenger said. “Both on television and in print, California Bountiful highlights the connections between urban and rural California.”
The bimonthly magazine published by Farm Bureau, also titled California Bountiful, earned an honorable mention in the Best Magazine category.
The California Farm Bureau weekly newspaper Ag Alert® received honorable mention in the Best Newspaper category.
Also earning honorable mention at the competition was a graphic design illustrating the theme “Celebrating the Hands That Feed Us.” The image of well-worn hands holding work gloves has been used as a theme image for Farm Bureau events including the 2011 CFBF Annual Meeting.
The California Farm Bureau Federation works to protect family farms and ranches on behalf of more than 74,000 members statewide and as part of a nationwide network of more than 6.2 million Farm Bureau members.