Following a discussion about the need for social media strategies that accurately portray the experience of farmers and ranchers, a student from California State University, Fresno, won the American Farm Bureau Federation Collegiate Discussion Meet in Grand Rapids, Mich. Tino Rossi, a Fresno State freshman from Bakersfield, won the national contest Sunday during the AFBF Young Farmers and Ranchers Leadership Conference.Also, former California Department of Food and Agriculture official Rayne Pegg has been named manager of the CFBF's National Affairs and Research Division.
The Discussion Meet is a contest designed to elicit constructive criticism, cooperation and communication while discussing agricultural issues. During the final round, Rossi was asked what strategies could be implemented to expand interaction between farmers and consumers.
In response, he described successful social media programs that create interest and draw consumers into real-life agricultural activities. When looking ahead to the future of interaction on social media platforms, Rossi said he sees blogs and quick-response codes as opportunities to help create social media buzz for farmers and ranchers.
Rossi qualified for the national competition by winning the California Collegiate Discussion Meet, held last December at the California Farm Bureau Federation Annual Meeting in Sparks, Nev. In the national competition, Rossi progressed through multiple discussions, eventually competing in the Final Four round against students from Colorado, Florida and Missouri.
As winner of the Collegiate Discussion Meet, Rossi earned $2,500 from the CHS Foundation. After he completes his undergraduate degree in agricultural business at Fresno State, Rossi said he plans to pursue a master's degree in agriculture leadership development.
The California Farm Bureau Federation works to protect family farms and ranches on behalf of more than 74,000 members statewide and as part of a nationwide network of nearly 6.3 million Farm Bureau members.
Wednesday, February 22, 2012
Californian wins collegiate discussion meet
From the California Farm Bureau Federation: