Wednesday, February 1, 2012

Almonds earn heart association's symbol

From the Almond Board of California:
Just in time for American Heart Month, the American Heart Association (AHA) has recently certified almonds — based on their nutrient profile — to display the signature Heart-Check mark, making it even easier for consumers to identify almonds as a heart-healthy choice. This is an accomplishment made possible at least in part by Almond Board of California’s commitment to nutrition research and communication, and is an example of how the industry’s investments come to fruition.

The Heart-Check symbol is the most consumer-trusted nutrition icon appearing on packaged foods. According to research conducted by AHA, 75% of shoppers are more likely to buy a product displaying the Heart-Check mark.

The following almond products are certified under ABC’s contract with AHA:

Whole natural almonds
Almonds, blanched
Almonds, dry roasted, no salt added
Almonds, dry roasted, salt added
Almonds, sliced
Almonds, slivered

The Almond Board is currently finalizing a tool kit for industry members. This tool kit will provide handlers with more information on how to take advantage of the Heart-Check mark. Handlers wishing to use the mark on branded products may qualify for a discount on the above almond products through ABC’s agreement with the American Heart Association. For more information about this exciting program, please contact Jenny Heap or Melissa Mautz for more information.

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