Strawberries are America’s favorite fresh fruit, according to a recent survey of primary grocery shoppers. Without the aid of a list, roughly one-third (32 percent) of respondents identified strawberries as their favorite fresh fruit, with bananas (9 percent) and watermelons (8 percent) taking second and third place, respectively.The survey comes as production in California has boomed in 2017. With more than a month left in the year, growers and their crews have brought in nearly 200 million trays of strawberries from the field, which assures them of another record.
The California Strawberry Commission has focused its recent marketing efforts on educating consumers about the health benefits of strawberries, which include being high in vitamin C and antioxidants and low in sugar, and the survey results indicate these messages are resonating with consumers.
“It’s good to know that Americans are choosing strawberries for their families,” said Leslie Redmond, PhD MS RDN, at the California Strawberry Commission. “Studies show eating just eight strawberries a day may help prevent chronic disease and some cancers, so the results of this survey are encouraging.”
The survey also identified a spike in consumer purchase intent, with 90 percent of respondents indicating that they “definitely would buy” or “probably would buy” fresh strawberries, an 8 percent increase as compared to 2013.
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